5 reasons to outsource your social media management

Struggling to keep up with posting, engaging, and strategising your social media while running your business?

you’re not alone.

In fact, a study by OutboundEngine found 86% of respondents to its small business survey preferred to spend time on other business activities rather than marketing.

the same study also found over half of respondents were only spending 0-5 hours a week promoting their business on social media, which of course makes complete sense, given most people starting a business are doing so because they have a passion for whatever it is they are creating or selling, but are not necessarily social media experts.

while most people think social media marketing is simple and that they can spend little time on it and still be rewarded, this is unfortunately not the case in most instances.

businesses who show up consistently on social media, with a strong brand voice and identity, do a much better job of attracting and retaining customers than those who post sporadically without any real strategy.

so what can businesses do to show up on socials without compromising the day-to-day running of their operations?

one option is to outsource your social media to marketing professionals who can create a tailored strategy to ensure consistent posting, build strong branding and attract customers.

let us break down 5 reasons why you should outsource your social media…

1. saves time to focus on your business

   social media is time consuming. from coming up with ideas to creating graphics and writing captions, there’s a whole process behind posting on socials. not to mention the time that goes into researching your target audience, keeping up with algorithm changes and analysing what’s working (and what isn’t) to keep improving your strategy.

   while the odd ad-hoc post here and there can work to attract customers, it’s unlikely to keep them coming back. the best results are seen when businesses post consistent, high-quality content that resonates with its target audience.

   by outsourcing, you can allow a professional to spend dedicated time focusing purely on your socials, meaning there is one less thing on your never ending to-do-list as a business owner. this allows you to focus on what you do best, while knowing your social media is taken care of and bringing in leads for you without any additional time or effort on your end.

2. maintains consistency and build trust

   posting regularly helps you to stay on your customer’s minds. consistently putting out content ensures your brand becomes familiar and instantly recognisable. This helps to build trust because it shows your audience that you’re dependable and committed.

   if you don’t post often, or your visual identity and messaging isn’t cohesive, customers might be less likely to trust or buy from you. you may also lose followers on social media if you don’t post consistently or have a strong brand identity, as it can come across as less professional or reliable.

   posting regularly is also favoured by social media algorithms, which promote accounts that are active on their platforms. this means you will often be shown in your follower’s feeds and will therefore be the first brand that comes to mind when people are searching for your particular product or service, because you are instantly recognisable and they know you post regularly.

   a social media manager can help to create a solid visual identity, ensure messaging remains consistent and post on a regular basis.

3. access to expert insight and strategy

   social media algorithms are ever changing. hiring a professional makes it their job (not yours) to keep updated with platform changes, trending content and best practise. they can put time and effort into tailoring your content for the social media platforms you will be using, rather than taking a one-size fits all approach. this saves you the trial and error of seeing which types of content perform well on the platforms you are using.

   a social media manager can also dedicate time to look at your social media analytics, using this data to see what is performing well and what could be improved, updating your social media strategy in real-time. this valuable, data-driven insight ensures what you are posting continues to resonate with your audience as it evolves and grows.

   If your goal is to drive more leads, increase engagement and build a stronger online presence, outsourcing to a social media manager, who can provide expert insight and a tailored strategy, is a smart choice.

4. stand out with high-quality content

   professionally crafted visuals and copywriting help to grab the attention of your audience in crowded feeds. using templates can be a great place to start, but it can make your content fade into the background. working with professionals to create unique, high-quality, on-brand content enhances your brand image and encourages people to follow and engage with your posts. it also differentiates you from your competitors, giving you and advantage when it comes to attracting customers.

   social media managers also have access to and knowledge of premium tools and apps that business owners might not have, which not only saves you money by not having to invest in these, but also saves time, meaning more content can be created to a higher standard than if you tried to use these tools yourself.

   Put simply, working with a social media manager means your content looks professional, grabs attention, and sets your brand apart, while saving you time and resources.

5. see better results and return on investment

   hiring an expert to manage your social media generates more leads, drives sales and improves brand awareness. by tracking your analytics, a social media manager can refine your content strategy and continuously improve it, increasing follower growth and engagement. the more value you provide to your audience and the more effectively your messaging addresses their pain points, the more likely your followers are to convert into paying customers.

   Ultimately, hiring a social media expert pays for itself, growing your audience and turning followers into (often returning) customers.

outsourcing your socials frees up your time to focus on running your business, while a social media manager works behind the scenes to grow your brand and turn followers into loyal customers.

That’s exactly what we do at socialogy. ready to hand over your socials to us? fill out the form below and let’s chat!