refine your strategy

craft a digital strategy that you can be confident in.

without a clear strategy, small businesses are at risk of wasting valuable time, money, and energy on marketing activities that won't benefit their business.  inconsistent posting, not knowing where to reach your target audience are and creating content that doesn’t align with your business goals can lead to poor results and makes it difficult to measure success or understand what is and isn’t working. by crafting a comprehensive strategy, we'll offer clear direction on where your target customers are, what they care about, and how your marketing can effectively reach them. 

we're here to help ensure your business stays active and relevant on social media, with high quality-visuals, strategic copy and dedicated community engagement. instead of chasing vanity metrics or viral moments, we build the foundations for long-term growth.

package summary:
a strengths, weaknesses, opportunities and threats analysis of your business, giving us a clear picture of where you stand before we build your strategy.
a strategic evaluation of your top three competitors, identifying what they do well and where the gaps are for your business to differentiate itself and excel.
a detailed persona profile capturing your ideal customer's demographics, interests, behaviours and decision-making drivers, so every piece of content speaks directly to the right person.
a data-informed breakdown of which platforms your audience lives on and where your business should be investing its time and budget.
an in-depth roadmap for social media success, covering content strategy, tone of voice guide and hashtag strategy.
actionable steps you can implement immediately, alongside strategic direction for building sustainable long-term growth.
estimated delivery 14 days t&cs apply
£599.99
visa
maestro
amex
google pay
apple pay
🔒 no payment until contract is signed
enquire now

free 30-minute discovery call included

5.0 ★★★★★ (13 reviews)
★★★★★

"george and shauna have transformed our instagram. we've seen more growth in two months than we did all last year. top tier service, thanks!"

★★★★★

"the content calendar shauna put together is so detailed. every post feels premium and fits our brand perfectly. it's such a relief knowing our socials are in safe hands while we focus on the business. saved us a lot of hassle."

★★★★★

"brilliant experience working with george. the community engagement has been fantastic and our followers are actually talking back to us now. highly recommend this duo."

★★★★★

"the strategy george and shauna built for us has finally given us a clear roadmap. we used to just post at random, but now we have a proper system to follow. it's been a massive weight off our shoulders."

★★★★★

"the toolkit provided is so easy to use. i was worried about running the marketing myself, but the instructions and templates make it very straightforward. feel much more in control of our digital presence now."

★★★★★

"excellent experience. they took the time to understand our niche and delivered a strategy that actually makes sense for our size. the tools they gave us to manage it internally are brilliant."

★★★★★

"we needed a professional plan we could execute ourselves and that is exactly what we got. the transition has been seamless thanks to the clear templates and content pillars they set up for us."

★★★★★

"this duo really knows how to break down complex marketing into simple steps. we now have a solid digital strategy and all the assets we need to keep it running smoothly without outside help."

★★★★★

"best investment we've made this year. the strategy is incredibly detailed but manageable for a small team. we finally feel like we're moving in the right direction with our socials."

★★★★★

"the logo george delivered is exactly what i had in mind but better. the whole process was so smooth and the final brand kit feels very professional. it has given me so much more confidence in my business."

★★★★★

"the social media templates are a total game changer for us. we were struggling with our fonts and colour palette before this. shauna made everything so easy to use and our feed looks amazing now."

★★★★★

"really impressed with the tone of voice guide. it captures our brand perfectly and makes writing captions so much easier. this duo really knows their stuff when it comes to visual identity."

★★★★★

"excellent service from start to finish. we needed a complete visual identity kit and that is exactly what we got. the colour palette and graphic templates have saved us so much time. highly recommend."

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how we work

1

discovery

every strategy begins with a google meet call where we discuss your current pain points, business goals and what success looks like for you over the next 12 months. following the call, we issue your contract alongside a bespoke strategy questionnaire designed to extract deep context about your business history, challenges and goals. this acts as our compass throughout the process.

2

onboarding

once the contract is signed and the 40% commencement fee is settled, we'll share a secure link for you to complete your strategy questionnaire in full. we'll also request access to any existing analytics platforms, including google analytics and meta business suite, so we can baseline your current performance before building your strategy.

3

execution

we go behind the scenes to build your blueprint for success. we perform an in-depth analysis of your digital platforms and competitors to identify growth opportunities, quick wins and long-term strategic priorities. for a full breakdown of what's included, see the deliverables section below.

4

delivery

we don't just email you a file. your strategy is presented via google meet, where we walk you through our decisions, the data behind the insights and how to execute the roadmap. your strategy is then delivered via google drive in a structured format, alongside a link to the open file so you can make edits as your business evolves.

frequently asked questions

  • the total timeline for your digital blueprint is 14 days from payment of the initial 40% commencement fee. this gives us the necessary time to perform a deep-dive into your competitors and audience profiling before we present the final roadmap to you.

  • not much. once onboarding is complete, we take it from there.

  • we require a 40% commencement fee to secure your slot. once the fee is settled and the contract is signed, we send over your bespoke questionnaire. your answers act as our creative compass and allow us to begin our clinical research period.

  • industry knowledge is great, but a strategic evaluation of your top three competitors allows us to identify exactly where they are failing. this helps us find the "gaps" where your business can differentiate itself and excel rather than just following the crowd.

  • the first call is about discovery, discussing your pain points and what success looks like for the next 12 months. the final call is the presentation, where we walk you through the roadmap, the data behind our insights, and the specific quick wins you can implement immediately.

  • your strategy is delivered via google drive as a structured document. you'll also receive a link to the open file, so you can revisit and adapt it as your business evolves.

  • the blueprint is yours to keep and execute independently. if you'd like us to manage the execution for you, please contact us directly and we can build a tailored package that meets your needs.