too many local, independent, and small businesses with incredible potential get left behind online without dedicated marketing support. our services prioritise genuine community connections and sustainable growth over vanity metrics like followers or likes, helping small businesses connect with the right audiences and get seen.
choosing our team means you'll receive a dedicated, passionate partner who understands the current digital landscape. we're committed to helping small businesses excel and compete with larger corporations by offering premium digital marketing specifically designed for independent brands. let us handle the strategy, creative direction, and execution, so you can focus on running your business.
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build your brand
make your business look the part.
package summary
stand out and gain a competitive edge in a crowded market with branding that effectively communicates the ethos of your business.
for most small businesses, their brand image fails to reflect the quality of their products and services. we want to bridge this gap by building a cohesive brand identity that looks intentional and premium, helping customers understand your value and choose you with confidence. let us build the foundations of your visual branding with clear brand guidelines and versatile graphic templates that you'll own and can use across every stage of your business journey.
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deliverables breakdown
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includes 3 custom logo concepts to choose from. each delivered as:
open source file
png
jpeg
includes black and white versions.
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carefully curated colour palette to create a distinctive, cohesive brand identity.
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a selection of typography to compliment your logo and colour palette.
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ready-to-use editable designs for you to use on social media. delivered as a canva link.
includes:
(3x) 4:5 variations
(3x) 1:1 variations
(3x) 9:16 variations
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guidance on how your brand should speak online. covers language style, personality and messaging principles.
how we work
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the process begins with a google meet call, where we’ll discuss your business goals, target audience, and brand story.
following our call, we’ll issue your contract and a bespoke branding questionnaire.
this questionnaire is a deep-dive into your brand's personality and aesthetic. your answers here act as our creative compass and ensure our concepts are aligned with your vision.
once the contract is signed and the 40% commencement fee is settled, we move into the conceptual phase.
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we perform a clinical audit of your industry's visual landscape to ensure your brand stands out from the competition.
we then develop three distinct creative directions, outlined in a brand proposal document. we’ll present these to you via video call to explain the strategic intent and psychological "why" behind each design.
draft mock-ups are created within canva at this stage to help you visualise the brand in a real-world social context.
each concept includes:
unique mood board
draft colour palette
(3x) logo concepts
you will receive one full round of amends at this stage.
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you select your preferred direction from the 3 concepts provided, then we move into bespoke production.
your final logo is hand-crafted from scratch in adobe illustrator and the colour palette is refined. this ensures your logo is a high-quality, scalable vector asset that is unique to your business and free from generic templates.
you will receive one full round of amends at this stage.
upon sign-off of the finalised brand identity (logo, fonts, and colours), the remaining 60% of the package is billed ahead of delivery.
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with the branding finalised, we build your social media toolkit.
to ensure full coverage across all platforms, we create three bespoke templates for each of the following dimensions:
9:16 (stories)
4:3 (feed)
1:1 (feed)
this toolkit will also include a tone of voice guide to help establish your brand personality via your social media channels.
you will receive one full round of amends at this stage.
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your branding assets including logos, tone of voice guide and social media assets are delivered via google drive.
for a full breakdown of the deliverables, please see below.
note:
upon final payment, full intellectual property of the visual assets is transferred to you. trademarking and legal registration of the brand name and logo remain the responsibility of the client.
frequently asked questions
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the standard timeline for a full visual identity kit is 14–21 days. this allows us enough time to handle the discovery phase, create your concepts, and refine the final assets. we prioritise quality over speed to ensure your brand is built to last.
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if you are already happy with your logo but need the rest of the brand identity built around it, please get in touch. we will create a custom quote that considers your specific needs and focuses on the assets you actually require.
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we require full payment upfront before any design work begins. once the invoice is settled and the contract is signed, we secure your slot in our calendar and move straight into the research and discovery phase of your project.
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yes, we build our graphic templates in canva so they are completely user friendly. once we deliver the final kit, you will have full access to edit colours, text, and images whenever you need to, keeping your feed consistent without needing us for every post.
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we include a set number of refinement rounds in every project. our discovery phase is designed to catch your vibe early on, but we will work closely with you to tweak the elements until the final visuals feel exactly right for your business.
comprehensive visual identity and brand guidelines package.
deliverables:
- ✓ finalised logo
- ✓ colour palette
- ✓ heading & body fonts
- ✓ social media graphic templates
- ✓ tone of voice guide
delivery timeline:
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