too many local, independent, and small businesses with incredible potential get left behind online without dedicated marketing support. our services prioritise genuine community connections and sustainable growth over vanity metrics like followers or likes, helping small businesses connect with the right audiences and get seen.
choosing our team means you'll receive a dedicated, passionate partner who understands the current digital landscape. we're committed to helping small businesses excel and compete with larger corporations by offering premium digital marketing specifically designed for independent brands. let us handle the strategy, creative direction, and execution, so you can focus on running your business.
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craft a digital strategy that wins.
package summary
without a clear strategy, small businesses are at risk of wasting valuable time, money, and energy on marketing activities that won't benefit their business.
inconsistent posting, not knowing where to reach your target audience are and creating content that doesn’t align with your business goals can lead to poor results and makes it difficult to measure success or understand what is and isn’t working. by crafting a comprehensive strategy, we'll offer clear direction on where your target customers are, what they care about, and how your marketing can effectively reach them.
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deliverables breakdown
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a strengths, weaknesses, opportunities and threats (swot) analysis of your business.
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strategic evaluation of your top three competitors, highlighting what they do well and where you can differentiate yourself and excel.
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detailed persona profile, capturing your ideal customer’s demographics, interests, behaviours and decision-making drivers.
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an in-depth roadmap for social media success including:
content strategy
tone of voice guide
hashtag strategy
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actionable steps that can be implemented immediately, alongside strategic direction for building sustainable success.
how we work
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every strategy begins with a google meet call where we’ll discuss your current pain points, business goals, and what "success" looks like for you over the next 12 months.
following our call, we’ll issue your contract and a bespoke strategy questionnaire. this is designed to extract deep context about your business history, hurdles, and goals.
once the contract is signed and the invoice is settled in full, we move into our clinical research period.
this questionnaire is a deep-dive into your brand's personality and aesthetic. your answers here act as our creative compass and ensure our concepts are aligned with your vision.
once the contract is signed and the 40% commencement fee is settled, we move into the conceptual phase.
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this is where we go behind the scenes to build your blueprint for success.
during this period, we perform an in depth analysis of your digital platforms and competitors, to identify growth opportunities. for a full breakdown of the deliverable, please see the ‘what you’ll get’ section below.
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we don't just email you a file.
your strategy is presented via a google meet call, where we talk you through our decisions, the data behind the insights, and how to execute the roadmap.
your strategy is then delivered via google drive in a structured format. you will also receive a link to the open file so you can make edits if you choose to tweak your strategy in the future as your business evolves.
frequently asked questions
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the total timeline for your digital blueprint is 10–14 days. this gives us the necessary time to perform a deep-dive into your competitors and audience profiling before we present the final roadmap to you via google meet.
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industry knowledge is great, but a strategic evaluation of your top three competitors allows us to identify exactly where they are failing. this helps us find the "gaps" where your business can differentiate itself and excel rather than just following the crowd.
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we require full payment upfront to secure your slot. once the invoice is settled and the contract is signed, we send over your bespoke questionnaire. your answers there act as our creative compass and allow us to begin our clinical research period.
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the first call is about discovery, discussing your pain points and what success looks like for the next 12 months. the final call is the presentation, where we walk you through the roadmap, the hashtag strategy, and the specific "quick wins" you can implement immediately.
strategic digital marketing blueprint and implementation toolkit.
deliverables:
- ✓ business environment analysis
- ✓ competitor analysis
- ✓ audience profiling
- ✓ social media action plan
- ✓ quick wins & long term plays
delivery timeline:
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