blog blog marketing index the marketing index find out what's hot with our monthly digital marketing update. february // last updated: 28/02/26 #01 gucci criticised for 'ai slop' images ahead of major fashion show bbc news #02 the unilever ceo has a new marketing doctrine, and it is completely wrong adweek #03 the internet promised everything – so why are brands flooding back to real life? the drum #04 with ai backlash building, marketers reconsider their approach digiday #05 gartner: cmos want ai transformation, but few are upgrading their skills marketing dive #06 'agentic with a small a': cmos are adopting ai more slowly than it's evolving digiday #07 linkedin trades corporate polish for laughs in new brand platform adweek #08 pepsico's first creator-led product launch reimagines chips for gen z marketing dive #09 super bowl 2026: viewership, engagement and ads analysis marketing dive #10 maltesers' brand boss on the power of consistency in a volatile world marketing week